AI Insights · Timothy · April 2025
Top 5 iOS Social Networking Apps in New Zealand: Q1 2025 Performance
Explore the Q1 2025 performance trends of the top 5 social networking apps on iOS in New Zealand, with insights from Sensor Tower.
In the first quarter of 2025, the social networking sector on iOS in New Zealand exhibited diverse trends among the top apps. According to Sensor Tower data, here’s a closer look at the performance of the leading five applications.
Grindr - Gay Dating & Chat saw its weekly revenue fluctuate, peaking at approximately $8.3K at the start of January. Downloads hovered around the 200 mark each week, while active users remained fairly stable, averaging around 1.9K throughout the quarter.
Life360: Stay Connected & Safe experienced a notable increase in weekly revenue, reaching $5.9K in late February. The app's weekly downloads were generally steady, ranging between 1.8K and 2.4K, while active users showed a significant rise, surpassing 71K by the end of March.
Yubo : Make friends & chat now maintained a stable revenue stream, with occasional peaks around $5K by the end of March. Downloads and active users were consistent, with weekly downloads around 400 and active users maintaining an average of 5.9K.
BIGO LIVE-Live Stream, Go Live demonstrated impressive revenue growth, closing the quarter with a high of $9.2K. Downloads remained low, around 200 weekly, and active users slightly increased to approximately 4.3K.
Discord - Talk, Play, Hang Out showed a steady revenue pattern, peaking at $4.1K in February. The app maintained a consistent weekly download rate of around 2K, while active users consistently exceeded 100K, hitting a high of 128.9K in early March.
These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored for deeper market understanding.